Charitable Investment 

The recent NAR Settlement has sparked changes in the real estate industry, giving consumers more clarity on what they’re paying for in real estate services. However, some agents are using this ruling as an opportunity to force buyers into long-term agreements before even showing a home. Unfortunately, this only deepens the divide in how different segments of the market are served, especially underserved areas.

At HomeTraq, we’ve been addressing these inequalities for years. Our mission is simple: to provide equal home-buying opportunities for all, no matter the price range of the home. We’ve identified a major issue in underserved communities where 90% of agents avoid working in these areas, leaving many buyers behind. Buyers are often unaware that 70% of home purchases qualify for assistance, and billions of dollars in down payment assistance goes unused each year.

This inequality in real estate services discourages potential buyers, perpetuating the "rental trap" and limiting homeownership dreams and the creation of family wealth. We aim to change that.

How HomeTraq is Making a Difference

Our platform creates a three-sided marketplace between home buyers, agents, and lenders. Like calling a ride on Uber, HomeTraq connects buyers with agents who are ready to provide a no-commitment, no-hassle home tour—whether the home costs $100,000 or $1,000,000. We also offer down payment assistance and digital mortgage solutions to ensure buyers, particularly in underserved areas, get the support they need.

We’re proud to partner with agents and brokers who are committed to timely, transparent service, with a 5-minute response time as our benchmark. Our goal is simple: make home buying equitable, inclusive, and accessible for everyone.

Support Our Mission

We believe we’re at a turning point. After years of effort, HomeTraq is now positioned to revolutionize an industry that has remained unchanged for over a century. But we can’t do it alone.

That’s why we’re asking for your support. We’ve partnered with the Impact Foundation, making it easy for investors, private foundations, and companies to contribute through Donor Advised Funds (DAFs) and Program-Related Investments (PRIs). Individual donors can also support us through the HomeTraq Giving Fund, a charitable component of the National Christian Foundation (NCF).

Your contribution—whether small or large—directly supports our mission to expand homeownership in underserved communities.   In fact, based on our recent partnership successes, every $541 donated enables HomeTraq to guide a local community member through the process of becoming a qualified homebuyer—someone ready, willing, and able to purchase a home. The benefits don’t stop there. Each homebuyer supported by HomeTraq creates a ripple effect, boosting the incomes of local real estate agents, loan officers, title representatives, and insurance agents who assist in the home-buying process. By contributing, you’re not just helping one individual achieve their homeownership dream—you’re also strengthening entire communities. 

Together, we can make home buying more inclusive and equitable for everyone. Click here to donate: https://hometraq.co/NCF

Thank you for joining us in this mission. Every donation brings us closer to transforming real estate into a space that serves everyone, no matter where they live or what their financial situation might be.

With your help, we can break down the barriers to homeownership and create a better future for underserved communities.